BOYGAR’S began in 1988 with a clear intent: build a luxury address in Georgia that does not feel generic or imported. The boutique’s positioning relies on two pillars. First, an international edit that speaks the language of modern luxury. Second, a local sense of place that anchors the experience in Tbilisi rather than copying Paris or Milan. In a city shaped by layered history and fast cultural shifts, BOYGAR’S has become a reference point for premium retail, balancing global influence with regional identity.
Stepping into BOYGAR’S is designed to feel like browsing, not hunting. The space prioritizes clarity and pacing, with collections arranged to encourage discovery across categories and brands. Subtle Georgian cues in the environment support the identity without turning into theme décor. The experience is built around service, with stylists positioned as guides who help clients navigate silhouettes, materials, and brand codes. The tone is closer to an assisted edit than self-serve shopping, with hospitality that reflects local culture.
Beyond the product, BOYGAR’S positions itself as engaged with Georgia’s creative ecosystem. The boutique highlights collaboration and cultural moments as part of its identity, using retail as a platform for connection rather than only transactions. It also communicates attention to quality and long-term value, with an emphasis on brands and pieces built around craft, construction, and materials. Looking forward, the ambition remains consistent: stay rooted in Georgian cultural context while keeping the offer aligned with current luxury codes, seasonal shifts, and the expectations of an increasingly international client base.
AMONT note: BOYGAR’S is a useful door to watch because it signals what “premium” means in Georgia today. The brand roster shows where the local market sits between classic luxury, fashion-forward labels, and modern lifestyle. For brands, it’s not just a stockist, it’s a distribution indicator for the region.
FEATURED BRANDS: AMINA MUADDI, BERNADETTE, BOTTEGA VENETA, BRIONI, CESARE ATTOLINI, CHLOE, DOLCE&GABBANA, DISTRICT VISION, FENDI, GIANVITO ROSSI, GIORGIO ARMANI, GUCCI, ISABEL MARANT, ISAIA, JACQUEMUS, JIL SANDER, KHAITE, LARDINI, LOEWE, LBM, MAGDA BUTRYM, MIU MIU, PRADA, SERAPHIN, THE ROW, TOD’S, TOM FORD, VALENTINO, SAINT LAURENT, YVES SALOMON, ZIMMERMANN
- Where: 15 Shota Rustaveli Ave, Tbilisi 0105, Géorgie
- Online: https://boygars.com
- Follow: @boygars.store
