BOYGAR’S began in 1988 with a mission to unite Georgian craftsmanship and modern luxury. From the start, the founders sought to highlight the region’s unique cultural heritage, ensuring that every item and every collaboration told a story of passion and authenticity. Situated in Tbilisi, a city renowned for its vibrant history, BOYGAR’S embraces both local artistry and global influences. Over time, it has become a symbol of refined taste, offering visitors an immersive experience that celebrates Georgia’s timeless traditions while looking ahead to fresh trends and innovations.
Stepping into BOYGAR’S is an invitation to explore a world where classic aesthetics and contemporary design intersect. The boutique’s spacious layout, accentuated by subtle Georgian motifs, sets a welcoming tone. Items are arranged thoughtfully to help customers discover new labels, admire exclusive collaborations, and appreciate the finer details of each piece. Personalized service forms the cornerstone of the experience: knowledgeable stylists guide visitors through collections, helping them find items that reflect their individuality. Warm hospitality, rooted in Georgian culture, is felt in every interaction, making each visit more than a simple transaction.
Beyond its role as a retailer, BOYGAR’S actively engages with Georgia’s creative community, hosting events that showcase local designers, artisans, and cultural traditions. These gatherings foster connections, spark collaborations, and keep the brand’s spirit of innovation alive. Sustainability and responsible sourcing also shape BOYGAR’S approach, as the team works to ensure that the values of quality and respect for heritage extend across the supply chain. Looking forward, BOYGAR’S remains committed to honoring Georgia’s artistic roots while adapting to modern demands, striving to preserve a legacy of excellence and community involvement for generations to come.
FEATURED BRANDS: AMINA MUADDI, BERNADETTE, BOTTEGA VENETA, BRIONI, CESARE ATTOLINI, CHLOE, DOLCE&GABBANA, DISTRICT VISION, FENDI, GIANVITO ROSSI, GIORGIO ARMANI, GUCCI, ISABEL MARANT, ISAIA, JACQUEMUS, JIL SANDER, KHAITE, LARDINI, LOEWE, LBM, MAGDA BUTRYM, MIU MIU, PRADA, SERAPHIN, THE ROW, TOD’S, TOM FORD, VALENTINO, SAINT LAURENT, YVES SALOMON, ZIMMERMANN
- Where : 15 Shota Rustaveli Ave, Tbilisi 0105, Géorgie
- Online: https://boygars.com
- Follow: @boygars.store

