LUND & LUND

Lund & Lund is the kind of store that proves “heritage” can be operational, not nostalgic. Founded in 1949 by Hans and Jesper Lund as a custom tailoring house in Stockholm, it grew from pure craft into a full menswear destination without losing the core: fit, fabric, and finish.

The address matters. The current location on Sturegatan 12 opened in 1963, designed as a traditional gentlemen’s store and anchored in classic British references. Over the decades, the offer moved with the market: from classic British brands to a stronger fashion period, then into a more complete sartorial wardrobe driven by Italian tailoring and elevated accessories.

Today the identity is clearer than ever: a deliberate mix of Made-to-Measure, heritage pieces, and contemporary menswear. This is not trend-chasing, and it is not frozen in time either. The store sits in a high-competence middle ground: strong tailoring knowledge, pragmatic wardrobe building, and a brand roster that lets a customer move from formal to weekend without switching retailers.

Names that have passed through the store and into the current edit include Paraboot, Drake’s, Drumohr, Sunspel, Caruso, Ring Jacket, Belvest, and Luigi Borrelli. The result is a compact but deep selection where construction, fabric, and long-term wear matter more than seasonal noise.

The business also adapted quickly when retail shifted. Lund & Lund embraced e-commerce to reach customers globally while keeping the Stockholm store as the heart of the experience. The physical space still matters because it is built around service and expertise, not just product.

In-store, the same team that fits a Made-to-Measure suit can guide a client through shirts, knitwear, outerwear, and accessories. Online, the offer is translated into clear categories and straightforward communication, extending the Sturegatan experience to customers who will never set foot in Stockholm.

AMONT note: A store like this is valuable because it is a filter. For brands, it is a credibility door, with staff who can sell construction and fabric, not just logos. For customers, it is one of the rare places where Made-to-Measure and Ready-to-Wear coexist without feeling like two different worlds.

FEATURED BRANDS: 100 HANDS, ABARCA, ALBERT THURSTON, ANDERSON’S, BARBA NAPOLI, BEGG X CO, BELVEST, BOGLIOLI, BORRELLI, BRESCIANI, CAR SHOE, CARUSO, CHESAPEAKE’S, CQP, DE BONNE FACTURE, DE PETRILLO, DORIANI, DRUMOHR, FELISI, HARLEY OF SCOTLAND, HARRIS WHARF LONDON, JACOB COHEN, JOSHUA ELLIS, KAMAKURA SHIRTS, LUND & LUND, MONTECORE, PANTHERELLA, PARABOOT, PT TORINO, RING JACKET, SEALUP, SIMONNOT GODARD, SONRISA, STENSTRÖMS, SUNSPEL, TRUDON, VALSTAR, VANACORE NAPOLI, VIOLA MILANO, YVRA