WESTERLIND

Westerlind is a showroom and boutique with a clear obsession: apparel and gear at the cutting edge of fashion and outdoor technology. It does not behave like a traditional “gear shop”. It’s merchandised like a boutique and curated like a showroom, meaning the edit is tight, the storytelling is intentional, and the product is chosen for design language as much as for performance.

The project started in 2014 with its first U.S. retail store at 31 Spring Street in New York City. Today, Westerlind operates a small network across Millerton (NY), Rhinebeck (NY), Hudson (NY), Great Barrington (MA) and SoHo, NYC. Growth here is not “more doors for the sake of it”. The consistency is the point of view.

The brands Westerlind showcases share the same baseline: forward-thinking design, functionality, and style. That sounds generic until you see how it’s executed. The mix avoids the usual outdoor retail clichés and leans into pieces that feel wearable in the city but legitimate outside it. Their stated approach is to inspire through a thoughtful offering and a left-of-center attitude, and that’s exactly what the assortment communicates.

Operationally, the footprint makes sense. The upstate locations capture the weekend and relocation customer who buys quality for real use, while the NYC presence anchors the brand culturally and keeps the edit fashion-forward. This is why Westerlind matters: it translates “technical” into “desirable” without diluting credibility.

AMONT note: If your brand needs the right context, not just shelf space, Westerlind is a high-signal door. It reaches customers who care about performance but refuse the catalog vibe, and it proves that outdoor retail can scale without turning into a generic wall of specs.

FEATURED BRANDS: AHNU, AIAYU, ALOHAS, BAGS IN PROGRESS, BARBOUR, BEAMS BOY, BIRKENSTOCK, CLARE V., CORDOVA, DANNER, DEVOLD OF NORWAY, DOCKERS, DOS GARDENIAS, F/CE, FALKE, FLOWER MOUNTAIN, GITMAN VINTAGE, GOLDBERGH, GOLDWIN, GRAMICCI, HALFDAYS, HARRIS WHARF, HERNO, HENRIK VIBSCOV, HOKA, JAN MACHENHAUER, JUNGMAVEN, K-WAY, KAPPY, KARDO, KINRADEN, LABO.ART, LE BONNET, LEFT ON FRIDAY, LES DEUX, LEVI’S, MACKINTOSH, MAX MARA, MESSYWEEKEND, MOONBOOTS, ON RUNNING, PLASTICANA, RAEN OPTICS, ROHNISCH, ROTOTO, SEPTEMBER SWIM, SEVEN GAUGE, SHEPHERD OF SWEDEN, SUBLIMEROE, THE NORTH FACE, UGG, UNIVERSAL WORKS, VARSITY HEADWEAR, WE NORWEGIANS, WESTERLIND