ATLAS MARKET MAP
Strategic retail maps for brands who think in markets, not just doors.
Atlas Market Map is how we turn the AMONT Smart Directory into something sharper: one clear view of a country or region, a prioritised store network and a practical action plan for the next seasons. Instead of another raw list, you get a coherent picture of how your segment really looks on the ground.
It is built for fashion, lifestyle, sport and outdoor brands who want to grow with intent: enter a new market properly, clean up an existing network, or align founders, wholesale and agents around one shared view - before committing serious budget.
Built on 20,000+ mapped stores worldwide
Typically 60-150 target doors per country or region
Most Focused Market Maps delivered within a few weeks
How Atlas Market Map works
Step 1 - Tell us your market and your brand
You share your brand, segment and price positioning, the country or region you want to focus on, and a few reference stores that feel “right” or “wrong” for you. If you already have doors in the market, we include them in the picture.
Step 2 - We read the market and structure the network
We start from the AMONT Smart Directory, then cut it by city, store type, positioning and universe. We add field knowledge, clean the noise and design a realistic target network: A/B/C doors, by city and cluster, that make sense for your brand.
Step 3 - You get a map you can actually use
You receive a short PDF with a market snapshot, a prioritised target network and an action plan over 12-18 or 24-36 months, plus an Excel list of doors ready to plug into your CRM or outreach tools. We walk you through the map and adjust it with you before you move.
What you get
Market snapshot, not a 50-page report
A concise read of the market that matters for your brand: key cities, relevant store types, price bands and where your segment realistically sits. Enough context to stop guessing, without drowning you in slides.
Prioritised target network
A structured list of stores grouped by city and cluster, with A/B/C priorities. Independent boutiques, concept stores, specialists and selected key accounts – only those that can realistically work for your positioning and product.
Action plan over several seasons
A simple sequence of moves over 12-18 or 24-36 months: which cities to anchor first, how many A-doors to aim for, where to test light, and what to leave for later once the basics are in place.
Live debrief and alignment
A live session online (or in Paris) to walk through the Market Map, challenge assumptions and align founders, sales, agents and showrooms on one shared map before you start outreach and negotiations.
The Formats
Choose the format that matches your next move.
Focused Market Map
The key doors and structure you need for one market.
- 1 country or compact region
- 60-150 relevant stores mapped and prioritised
- Short market snapshot (key cities, store types, price bands)
- Target doors grouped by city and cluster with A/B/C tiers
- Excel “Target Stores” list + PDF Market Map note
- Live debrief session (online or in Paris)
Expanded Market Map
Several countries, one comparative view and strategy.
- 2-4 countries analysed in one document
- Country-by-country target lists with A/B/C priorities
- Comparative snapshot of how your segment looks in each market
- 24-36 month network strategy (where to push, test or wait)
- Excel file structured by country, city and priority tiers
- Two live sessions: mid-mission calibration and final debrief
Is Atlas Market Map the right tool for you?
Atlas Market Map works best if you
- Are an independent or growing brand planning serious investments in one or several markets
- Feel your current network is a mix of history, chance and politics rather than a clear strategy
- Need to decide where to focus first before locking in showrooms, agents or key accounts
Want founders, sales, agents and showrooms to work from the same map, not separate stories
Typical missions:
- “We want a clear plan for Germany before choosing a showroom or agent.”
- “We need to clean up our network in Italy and understand where we really belong.”
- “We want to compare 3-4 European countries and decide where to push first.”
- “We’re preparing a regional strategy and need a serious view of the doors that matter.”
FAQ
Smart Directory packs give you targeted store lists for a specific move - a city launch, a country scan, a concept focus. Atlas Market Map goes deeper: you still get a list, but also a structured market snapshot and a written plan over several seasons for one country or region.
We start from the AMONT Smart Directory (20,000+ mapped stores) and enrich it with field knowledge, public information and, when relevant, your existing network. Every Market Map is built and checked manually for your segment and positioning.
Most Focused Market Maps are delivered within a few weeks once the brief and upfront payment are confirmed. Expanded Market Maps across several countries take longer and are scoped separately.
Yes. When you share your existing clients, we include them in the analysis, highlight gaps and overlaps, and show where the network is strong, weak or off-position.
Yes. We can turn the Market Map into concrete next steps: Smart Directory packs, venue scouting in Paris, introductions or focused advisory. When that’s needed, we define a separate scope and fee.
Let's Talk
Share a few details about your brand, your current network and the country or region you are considering. Mention whether you are thinking in terms of one market or several. We’ll come back with a recommended format (Focused, Expanded or Custom), a clear scope, timeline and fee. If Atlas Market Map isn’t the right tool for your situation, we’ll say so quickly and point you to a lighter option.