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distribution-brief

Distribution Brief

A decision-ready distribution strategy file. We translate your positioning, product architecture and objectives into a clear retail structure, priority tiers and sequencing logic.
  • From €7500
  • Memo (PDF)
  • 7-10 days
Request intelligence

Inside the output

A working interface,
not a cover image.

The preview adapts to each intelligence product and shows the type of structure AMONT delivers. Public data is illustrative and anonymised.

Decision model

Structured evidence translated into a file your team can brief, challenge and reuse.

Illustrative structure · Final scope and depth confirmed before work begins

What you get

Distribution architecture

Definition of channel structure, price coherence and retail positioning logic.

Target network model

Clear tier system defining ideal door volume and sequencing by city and channel.

Market prioritisation

Structured view of where to anchor first and where to delay expansion.

Execution roadmap

Concrete sequencing over 12-24 months with logical expansion steps.

Deliverables

Concrete outputs you can brief and reuse.

• Structured strategy PDF (15–25 pages equivalent)
• Target market definition and scope clarification
• Retail channel strategy (specialty, concept, department, online)
• Price architecture alignment
• Tier structure and sequencing logic
• Target door volume per city and cluster
• Risk observations
• XLSX target structure file
• Clear next-step roadmap

How it works

Diagnostic

We analyse positioning, price band, product structure and current distribution.

Architecture

We design a coherent retail structure and tier system aligned with your segment.

Delivery

You receive a structured PDF strategy file plus a supporting XLSX network model.

Is it right for you?

  • You want clarity before committing to agents or showrooms.
  • You need a structured distribution model, not scattered outreach.
  • You want tier logic and volume discipline.
  • You want decisions based on structure, not instinct.

Typical missions

  • Design a German distribution architecture before entry.
  • Rebuild a fragmented retail network.
  • Align founders and sales teams around one structure.
  • Prepare a controlled 24-month market rollout.

FAQ

What do you need from us to start
Objective, markets, price band, category, and current distribution. Links to your line sheet help but are not required.
No. This is a strategic file defining structure, priorities and sequencing.
No. This product delivers structure and targeting, not execution.
The Market Intelligence File maps a market. The Distribution Strategy File designs your network architecture within it.
Yes. Multi-market scope can be defined depending on complexity.
Yes. It becomes your internal distribution reference for multiple seasons.

Let’s Talk

Tell us your market, timeline, and what you need. We reply within 24h.

Related packs

Spreadsheet (XLSX)

Target Store List

A curated and prioritised retail shortlist aligned with your positioning and ready for structured outreach.
Delivery: 3-5 working days
From €2500
Deck (PDF)

Market Map

A structured overview of a retail market to understand positioning, density and competitive landscape before making decisions.
Delivery: 5-7 days
From €4500

Distribution Brief