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66°North showroom window at 97 rue de Turenne in Paris during Fashion Week
The Icelandic outerwear brand 66°North hosted its Paris showroom at 97 rue de Turenne during Fashion Week, welcoming buyers and partners in the Haut-Marais.

During Paris Fashion Week, Icelandic outerwear brand 66°North presented its collection from a showroom located at 97 rue de Turenne, in the heart of the Haut-Marais.

The space served as a meeting point for buyers, partners and retailers throughout the market week, hosting wholesale appointments and brand presentations in one of Paris’ most active showroom areas.

The Haut-Marais continues to concentrate a dense network of sales agencies, showrooms and independent brands operating during the Fashion Week calendar. Streets such as rue de Turenne and rue Charlot have become key meeting points for international buyers visiting Paris.

Founded in Iceland in 1926, 66°North is known for technical outerwear developed for extreme weather conditions and has progressively expanded its presence within the premium outdoor and lifestyle market.

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