Showroom
ABOUT:BLANK IN PARIS
For its first Paris Fashion Week showroom, about:blank transformed five years of independent growth into a precise physical environment, opening the next chapter of its retail development.
Journal
We share short profiles of multi-brand and independent stores worldwide as a way to document retail we find sharp. Fashion, concept, denim specialists, outdoor, skate and more, a continuous watch on the doors that matter for brands and buyers.
For its first Paris Fashion Week showroom, about:blank transformed five years of independent growth into a precise physical environment, opening the next chapter of its retail development.
During Paris Fashion Week in January 2026, The Mercer Brand brought its universe to 84 rue de Turenne with a showroom defined by clarity, presence, and strong alignment.
The Icelandic outerwear brand 66°North hosted its Paris showroom at 97 rue de Turenne during Fashion Week, welcoming buyers and partners in the Haut-Marais.