Journal

We share short profiles of multi-brand and independent stores worldwide as a way to document retail we find sharp. Fashion, concept, denim specialists, outdoor, skate and more, a continuous watch on the doors that matter for brands and buyers.

The Mercer Brand showroom at 84 rue de Turenne in Paris, January 2026
Showroom

The Mercer Brand Showroom

During Paris Fashion Week in January 2026, The Mercer Brand brought its universe to 84 rue de Turenne with a showroom defined by clarity, presence, and strong alignment.

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66°North showroom window at 97 rue de Turenne in Paris during Fashion Week
Showroom

66°North PFW 26

The Icelandic outerwear brand 66°North hosted its Paris showroom at 97 rue de Turenne during Fashion Week, welcoming buyers and partners in the Haut-Marais.

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The Mercer Brand Showroom