How long should a wholesale showroom appointment last?
There is no universal Fashion Week slot. Duration should follow the meeting’s commercial job: introduction, edited review, full collection, fitting, order writing or account planning. A useful calendar includes not only conversation time but arrival, product handling, notes, overrun protection and reset.
Four variables set the slot
Change one and capacity changes.
Use scenarios, then test them with the sales team.
Do not publish a timetable until a representative appointment has been rehearsed.
| Planning scenario | Indicative slot | Suitable when | Main risk |
|---|---|---|---|
| Focused introduction | 20–30 minutes | A curated edit, clear objective and limited product handling | Brand story or questions consume review time |
| Standard collection review | 30–45 minutes | The buyer knows the category and the range is edited | No time remains for price, delivery or notes |
| Deep commercial session | 45–60+ minutes | Full range, fit, account planning or order work is required | Calendar loses flexibility if every account receives the maximum |
| Returning-buyer update | Set from the delta | The relationship and core offer are already known | Assuming familiarity when the buyer team has changed |
| Multi-person meeting | Add coordination time | Buying, merchandising or e-commerce colleagues attend | One table or host cannot support parallel questions |
| First appointment | Protect orientation | Brand, customer, price and range need context | Too much narrative before product |
| Order-writing session | Protect working time | Selections, quantities or terms are recorded in the room | Weak internet or incomplete data stops closure |
| Hybrid/remote participant | Add technical buffer | One decision-maker joins digitally | Audio, camera, documents or permissions fail |
Calendar capacity is lower than slot arithmetic.
Include the transitions that preserve a professional meeting.
The clock starts before product review
A guest may need to find the entrance, check in, remove a coat or wait for a room. Clear invitations and a responsive door reduce this loss, but do not eliminate the need for a controlled threshold.
Samples and notes must return to order
Allow time to replace garments, clean fitting areas, replenish water, save notes and prepare the correct edit for the next account. Without reset, a dense calendar transfers disorder forward all day.
Protect priority conversations without breaking the day
Use buffers, a floating host or a second working point where the venue supports it. Do not solve lateness by creating two confidential conversations in one acoustic zone.
Calculate from productive minutes, not opening hours.
Subtract team briefing, lunch, room reset, expected buffers and closing reconciliation from the guest-opening window. Then divide by slot-plus-transition and test whether the venue can genuinely support the simultaneous meetings assumed.
Appointment-length checklist.
Complete for each meeting type before opening the calendar.
PLANNING RANGES ARE SCENARIOS ONLY. A BRAND SHOULD VALIDATE THEM AGAINST ITS OWN COLLECTION AND SALES PROCESS.
Public examples with different appointment-capacity implications.
These public pages illustrate format and location. They are not availability statements or AMONT's complete inventory.
Showroom Louvre
A central gallery format with long frontage, raw stone structure and a controlled setting for presentations and press-facing projects.
View public venue →
Showroom Rue Charlot
A private courtyard arrival and long enfilade for appointment-led showrooms, press previews and controlled multi-brand presentations.
View public venue →
Dupetit-Thouars Loft
A bright two-level showroom with skylight daylight and several access points, useful for collection zoning and appointment circulation.
View public venue →
Showroom République
Large-scale industrial architecture with skylights, high ceilings and the production logic required by ambitious installations.
View public venue →Continue with the next decision.
Only verified live AMONT resources are linked before publication.
SOURCE NOTE · VERIFIED 24 AUGUST 2026. AMONT appointment-led showroom guide · AMONT buyer-flow guide · AMONT buyer expectations guide · JOOR line-sheet guide. EXTERNAL FACTS ARE SEPARATED FROM AMONT FIELD JUDGEMENT. VERIFY DATE-SENSITIVE OR REGULATORY POINTS AGAIN BEFORE PUBLICATION.
Send the appointment model with the collection volume.
AMONT can compare Paris showrooms by productive meeting zones, acoustic separation, buyer route, reserve and complete operating schedule.